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Tide-Campaign Study
The campaign is called- "Bhagwan nahi tide Ka kamaal" It is based on the lives of the common folk who engage in daily life professions and chores, but get their clothes stained in the process. Tide helps them overcome this problem by giving their clothes a stainless white shine, so they dont have to worry about getting their clothes dirty. Tide's detergent magnetic powers give their clothes a shine so bright that their clothes spread that godly, heavenly auro all around them, people think its a work of God, when its actually just Tide. Whether its a carpenter, a milkman, a sanitary worker or a potter the white shine makes their aura look so heavenly that its contagious.
